iDistrict Corridor

Broome County’s Triple Cities Innovation “iDistrict” Corridor project brings together research based anchor institutions, creative and forward thinking companies from start-ups to corporate leaders, and public investment in placemaking, entrepreneurship and workforce development.

Working together with branding and marketing firm IdeaKraft, WPD provided site analysis and concept design services for the Broome County Department of Planning and Economic Development.

WPD’s streetscape elements such as benches, planters, crosswalks, and wayfinding signage incorporate the agreed upon brand symbols of a gear to represent Endicott’s advanced manufacturing, a star to represent Johnson City’s health sciences and culture, and a spark to represent Binghamton’s technology and arts.